EasyBuy Nigeria: Buy-Now-Pay-Later

Introduction To EasyBuy

In a world dominated by technology and electronic gadgets, affording the latest products can be a daunting challenge for many. Recognizing this gap, EasyBuy Nigeria introduced an innovative solution: a buy-now-pay-later (BNPL) service that brings electronic products closer to Nigerians.

Overview of EasyBuy

EasyBuy Nigeria is not just a service; it’s a financial revolution for those keen on possessing the latest electronics without the burden of immediate full payment. Launched in 2019 as a subsidiary of Transsion Holdings, a significant Chinese mobile phone manufacturer and distributor, EasyBuy quickly became one of Nigeria’s leading BNPL providers. Easybuy App has seen over 1 million downloads since its launch. Find out the top 10 loan Apps in Nigeria

Top Comment: The App is good but I would like to say; After the customer might have completely paid up, there should be ways of removing the customer’s profile and data especially, the bank records. Secondly, you guys should work on the interest attached to loans. Some customers couldn’t pay back or have good records with you people because the interest is much. Thanks!

How EasyBuy Works

 Interested customers can begin their journey with EasyBuy either online or by visiting one of its physical offices. Once they’re approved for a loan, a minor down payment (typically 30%) ensures that the product—be it a phone or a laptop—is delivered to them without delay.

EasyBuy boasts a diverse product range, including popular mobile brands like Samsung, Tecno, Infinix, Redmi, and iPhone. Additionally, they cater to laptop enthusiasts with brands like HP, Dell, Lenovo, Apple, and Acer. 

The crux of the BNPL model lies in its repayment structure. Customers can choose from various instalment plans, typically ranging from 3 to 12 months. Moreover, EasyBuy offers multiple payment methods, such as bank transfers, debit cards, and mobile wallets, to ensure customer convenience.

EasyBuy in Nigeria's Fintech Arena

EasyBuy’s model isn’t unprecedented in Nigeria. Jumia introduced its Jumia Flex service to enhance e-commerce adoption earlier. However, EasyBuy has carved a niche, especially for those eyeing electronics without paying upfront.

Their affiliation with Transsion Holdings gives them an upper hand. With the latter’s extensive network, EasyBuy can reach a broader audience and offer tailored instalment plans and payment options. With increasing internet and smartphone penetration coupled with the country’s growing youth population and disposable income, the future looks bright for BNPL services in Nigeria, with EasyBuy leading the charge.

Weighing the Pros and Cons Of Easybuy


Financial inclusion: EasyBuy helps Nigerians to purchase goods that they would not otherwise be able to afford. This is especially important for people who do not have a bank account or who have a poor credit history.


Convenience: EasyBuy is very convenient to use. Customers can apply for a loan online or through the EasyBuy app. They can then make purchases at any merchant that accepts EasyBuy.


Affordability: EasyBuy loans are typically more affordable than traditional bank loans and microfinance loans. The interest rates are lower, and the repayment terms are more flexible.


High-interest rates: EasyBuy does charge interest on loans. The interest rates are typically lower than those charged by traditional banks and microfinance institutions, but they are still higher than the interest rates charged by some other BNPL services.


Aggressive collection practices: EasyBuy has been criticized for its aggressive collection practices. Some customers have reported that EasyBuy has called them repeatedly and harassed them when they have fallen behind on their payments.


EasyBuy Nigeria is reshaping the purchasing landscape in the country. While it bridges the financial gap for many, customers should stay informed about interest rates and remain responsible borrowers. In essence, EasyBuy offers an exciting avenue for Nigerians to acquire their desired electronics and more, adjusting payments to fit their fiscal health.
In the constantly evolving realm of financial technology, EasyBuy stands as a testament to innovation, striving to make luxury accessible and affordable for all.

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